How to Market your Business through WhatsApp?
How to Market your Business through
WhatsApp?
Social media
has become an easy way to reach out to the global audience and connect with the
people on a global level and one of the most popular social media apps across the
world is WhatsApp. WhatsApp has found its place inside the houses of many and
because of its user friendly features it is currently being used by more than 2
billion people across the world which makes it the perfect app for you to base
your marketing strategies upon. WhatsApp is the best way to automate your business and increase the
sale.
WhatsApp,
however, doesn’t provide any business specific features and doesn’t have a paid
adspace which is why if you want to market your products or services through
WhatsApp you have to be innovative about it. Also, you need to remember that
since your business WhatsApp account will be connected to your phone you won’t
be able to escape the personal aspect while marketing your product but our
advice? Why escape it when you can hack it!
Every
business or brand thrives to develop some kind of trust and credibility with
its audience and the personal touch of WhatsApp allows you to start with that
immediately and efficiently. Therefore, the first thing you should do while
setting up your WhatsApp
Business Marketing Tools campaigns is to make sure you are using your
creativity and use the personal aspect to your benefit.
WhatsApp can
be an incredible tool to create buzz in the community about your products and
services. A Swedish company called Absolute Vodka used WhatsApp to
create buzz about their Limited Edition Absolute Unique Bottle Collection. They
asked people to convince an imaginary person Steve to let them attend the
launch party and this generated over 1,000 unique images, audios and videos and
successfully created the hype they wanted. This is a perfect example of a correct
and creative WhatsApp business marketing.
WhatsApp’s
business app can also be of a great use to make interaction with customers
easy. It’s a free to download app, available on playstore and has quick tools
that enable you to sort and automate your replies so you can reply to your
customers with efficiency. You can save your frequently sent messages and
develop some quick replies for commonly asked questions. You can also set up a
polite and fun greeting message that welcomes the customers and increases their
engagement on the platform.
You can
redirect people from your website to WhatsApp through WhatsApp’s website
plugins. Once the people have added you to their contact, and texted you their
query, make sure to reply as soon as you can. When you have established a
contact with your clients you can advertise your profits and services on a
regular basis making sure your advertising content is creative and unique. The
more creative and fun you make your advertisement, the more chances you have
that people would share them with their friends.
Considering
that WhatsApp allows you to promote your brand on a one-on-one basis, it can be
easy to standout if you customize your marketing content according to the
customer’s requirement. Being absolutely free, WhatsApp business marketing is definitely an advantage for
promoting your business.
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